This looks like an advantage for the BJP as the party switched to digital means of campaigning from the very first lockdown in 2020.
Political parties are also badly dependent on various social media platforms due to the Election Commission banning political rallies, dharnas and demonstrations till January 15. rising covid cases.
From the booth level to the state level, all the three parties have their own social media departments.
“We started strengthening our social media department in the state soon after the lockdown was announced in March 2020,” said a BJP insider. According to him, the party has social media teams at 11,500 booths.
The Congress has also formed its own social media teams across the state. The party’s social media coordinator Amarjit Singh said, “In every assembly seat, around 15 members of our social media teams are active. Apart from this, we also work at the district level. We have divided the state into 26 districts.” According to him, a war room, which currently has about 25 members, is also functioning in Dehradun.