Snickers candy bar makers had to apologize to China. The reason is simply that the company had presented Taiwan as a country in its advertising. Snickers creator Mars Wrigley has apologized for the Snickers product launch on Friday. In fact, Chinese social media users had previously said that Taiwan was featured as a country in the candy bar ad. Snickers is a chocolate bar manufactured by the American company Mars, Incorporated.
The company recently launched a limited edition Snickers bar. The claimed Snickers limited edition is only available in the “countries” of South Korea, Malaysia and Taiwan. Taiwan was described as a “country” in the photos. Photos and videos from the launch event have gone viral on Chinese microblogging platform Weibo. Seeing the huge outrage in China, the American company apologized.
Significantly, China claims neighboring Taiwan as its share. China said that Taiwan was part of it and that one day it would be reunited with the mainland. Beijing has not ruled out the possibility of using force to reunite the self-governing island with the mainland.
However, as the controversy escalated, Mars Wrigley issued an apology on his Snickers China Weibo account on Friday, saying the affected content had been edited. In other words, Taiwan is no longer presented as a country in its advertising.